Pamela Portfolio Website

Pamela

Alice

Content Account Director

You’re in the right place.

Hi.

I’m Pam, a 30-something based in Dubai, UAE.

Since childhood, I’ve never been happier than with a pen and paper - and it’s as true of me today as it was all those years ago. With a BA Honours in Visual Communication, my career path is diverse with past roles in copywriting and PR. An all-round creative persona, I’m currently a Creative Content Director, Social Media Manager, and Visual Storyteller with a proven track record of clients' social media accounts. I’ve worked with established Global brands including lululemon, Air Jordan and AllSaints on the creation and execution of growth strategies, impactful campaigns and compelling narratives.

Let’s get to know each other. You can start by scrolling to see my work.

lululemon Hijab launch

The goal of this campaign was to launch the first-ever lululemon Hijab. The Content was used across VOX cinemas, digital marketing, social media and PR.

Selection of final shots

for lululemon. Strategic shoot planning, creative conceptualisation, and creative directions on set. Bukhash Brothers Production.

AllSaints SS22 launch

As the AllSaints SS22 ‘Golden Hour’ Collection dropped, the brand required a launch campaign. The content was used regionally across VOX cinemas, digital marketing, social media and PR.

Selection of shots for AllSaints. Strategic shoot planning, creative conceptualisation, and creative directions on set. Bukhash Brothers Production.

lululemon Vox Campaign

An awareness campaign trailer that was played in VOX Cinemas, encompassing the different segments of the brand through a variety of technical and lifestyle activities.

Fashion

Styling, Srategic shoot planning, creative conceptualization, and creative direction on set. Production by Bukhash Brothers.

Product

Focused on gifting, in this flat-lay product shoot for lululemon, I played with colour, lighting, and contrasts. All shots & and planning were directed by me. Production by Bukhash Brothers.

Product shots for lululemon. Strategic shoot planning, creative conceptualisation, and creative directions on set. Bukhash Brothers Production.

Minimalistic product shots for AllSaints. Strategic shoot planning, creative conceptualisation, and creative directions on set. Bukhash Brothers Production.